Strategic Launch Planning

When building a strategy, focusing on ‘must-win’ moments is a priority. Among all possible paths, pharmaceutical and biotech companies need the right strategic outlook to design strategies that will truly and positively impact their ecosystem and patient care.

We help you design and implement optimal commercialization strategies and their operationalization by leveraging ecosystem awareness, securing brand preference, and building momentum across teams and your ecosystem.

Strategic assistance

We help you streamline every step of your commercialization strategy elaboration by designing ‘fit-for-success’ guiding principles, reflecting concretely on expected external and internal impact, mitigating risks, and securing team engagement through 360° collaboration across functions.

Operational support

We envision strategic launch planning in three main steps, adjusted to your specific needs and priorities:

1. Value Proposition Design: Ensure the solution you bring to market truly answers stakeholder needs, meets market and care organization requirements, and secures a differentiating position.

2. Go-to-Market/Launch Strategy Construction: Ensure you operate in the right space, target the right stakeholders, set the right goals, and build the right tactics for rapid uptake and business success.

3. Launch Readiness Planning: We support you through launch readiness planning, establishing the best conditions for operational deployment with an adequate approach and resources to achieve strategic market impact and your commercial ambitions.

Lifecycle Management

The market situation and stakeholder needs continuously evolve throughout the life of your health solutions. The strategic capacity to integrate change is of utmost value in such fast-moving environments. Ensuring equitable access to your solutions while securing long-term profitability is a never-ending challenge. Even withdrawing a product from the market requires a high standard of execution to secure your reputation and long-term business.

We help you continuously anticipate these changes, adjust your strategic approach and tactical moves, and evolve your operational means to secure your business and continuously empower people and organizations.

Strategic assistance

We guide you in proactively managing your product’s lifecycle to maximize its value and market impact. Our strategic support helps you adapt to evolving market dynamics, identify new growth opportunities, and navigate the complexities of mature products, including comprehensive Loss of Exclusivity (LoE) planning and execution.

Operational support

Our operational support covers all key areas of lifecycle management. We assist with:

1. Performance Monitoring: Continuously tracking key performance indicators (KPIs) and market trends to proactively identify growth opportunities and potential threats.

2. Indication / Value Proposition Expansion: Evaluating and planning for new indications or expanding value / services offer to broaden your product’s therapeutic reach, patient access and clinical outcomes in real-life

3. Competitive Intelligence: Actively monitoring the competitive landscape to anticipate market shifts and inform your strategic decisions.

4. Loss of Exclusivity (LoE) Management: Developing and implementing robust strategies to mitigate the commercial impact of patent expiration and maximize end-of-life value.

5. Market Exit Strategy: Meticulously planning and executing a seamless and responsible market withdrawal that protects your company’s reputation and long-term business interests.

Organizational Design

We support pharmaceutical teams in defining the optimal organization to address portfolio and environmental challenges:

• Portfolio strategy & Go-To-Market (GTM)

• Governance, operating model & processes

• Roles, capabilities & skills – Field force / HQ sizing

• Territory alignment (Sectorisation) – Deployment and ressource allocation

• Change management

AI, Digital, Cx Transformation

We transform roles and capabilities proactively and continuously to adapt to profound shifts in the healthcare ecosystem: AI & digital, omnichannel and personalization, scientific breakthroughs, new care models…

• Digital & AI transformation

• Personalization & customer experience (CX)

• Omnichannel transformation

• Pharmacy (retail) business model evolution

• Organizational and role impact & performance

Commercial Performance

We ensure excellence in execution across the entire value chain to consistently deliver the expected level of performance and optimise operational strategies

• Commercial excellence, including segmentation & targeting, incentive plans, sales planning & performance management (PAS / PAR) and Sales Force Effectiveness (SFE)

• Medical excellence

• Key Account / Institutional Management excellence (KAM / KIM)

• Customer excellence